Concept Development (Brief):
This phase involves defining the project goals, brainstorming ideas, conducting research, and creating a visual direction for the motion design.
During pre-production, scriptwriting develops the narrative and dialogue for the motion design. The script outlines key messages, storyline, and content. It guides the direction, aligns with project goals, and coordinates visual and audio elements. Scriptwriting ensures a structured approach, cohesive storyline, and consistent messaging throughout the project.
Pre-production includes creating a storyboard, which serves as a visual outline for the motion design, mapping out the sequence of scenes, transitions, and key moments. Storyboarding helps plan the overall narrative and timing.
The assets required for the motion design are created or sourced. This involves designing or acquiring graphics, illustrations, typography, or 3D models. The visual style is also developed in this phase, including color palettes, typography choices, and other design elements.
Motion + Editing
This involves bringing the static assets to life through animation techniques, creating movement, transitions, effects, and timing to enhance visual appeal and convey the desired message or story.
In the post-production phase, visual effects, filters, or post-processing techniques can be applied to enhance the aesthetic appeal or achieve specific creative goals. Additional visual elements, such as particles, simulations, or lighting effects, may also be added if required.
Sound Design and Integration
Sound design and integration occur during post-production. This involves incorporating sound effects, music, or voiceover to complement and enhance the motion design, synchronizing them with the visual cues and timing for a cohesive and immersive experience.
Review and Delivery
Post-production also includes the review and feedback stage, where the motion design is shared with stakeholders, clients, or colleagues for feedback and revisions. Once the final revisions are made, the motion design is exported in the desired format and delivered to the intended audience or platform.
Rendering is the final step of the post-production phase, where the motion design project is processed to generate the final output, including the applied animations, effects, and audio elements. Rendering can be computationally intensive, requiring substantial processing power and time to produce high-quality results.