So online video is The Thing at the moment to give your online presence that little extra boost. No longer just tool a for big business’s we see an increasing amount of small business’s taking the plunge and investing in a short video about themselves, their company or their product.

We work with a lot of “first-timers”, people who are not used to being on camera or have never been on camera before at all, and are well aware it can seem like a daunting experience.

If you’re tinkering with the idea of going on camera, or have a shoot coming up that you’re a little apprehensive about, these 7 interview tips will help you get through it and ensure you come across as the best version of you.

1.Dress for appropriately and comfortably.

Eg. If you are a farmer talking about your produce it would look a bit bizarre for you to be wearing a suit. Wear what is naturally you, fits the location of the shoot, and its just a tad cleaner and tidier than usual. Also if possible avoid white tops. Your director should be able to help you, if you’ve any worries about what to wear so don’t be afraid to ask.

2.Posture is important

Mammy was right! But particularly on camera slouching or hunching is quite noticeable so try and keep yourself upright.

3.Speak Slowly

For us Irish, this might feel a bit forced, but if you are speaking on camera just remember pauses and breathing allow people digest what you are saying.

4.Drink plenty of water

We have acknowledged it can be a nerve-wrecking experience if its your first time on-camera. Nerves make you dehydrated and your mouth dry. Drink plenty of water beforehand and keep a bottle handy for between takes.

5.Do not be concerned that the directors is asking you to repeat yourself for the 8^th time.

While this may feel a bit worrying and pretty exhausting, this is completely normal, and general run-of-the-mill for any type of shoot, directors want the absolute best shot they can get and they also want options to choose from. Professional actors can have to go through tens and tens of takes to get it right, seriously not an easy job!

6 .Keep hand and face gestures relaxed and gentle

Everything on camera is amplified. I had no idea how much I moved my hands and eyebrows until I had the unfortunate accident of seeing my self on camera (I’m usually behind it). If you have a very animated demeanour like myself, take it down a notch for the camera.

7.Hold your gaze for about 5 second after every take.

Your director will probably tell you this anyways but its just good to know so you’re not surprised or uncomfortable with at the time. It gives the editor a little room to pace the whole thing out.

Now go forth and become a video star!